Truman Lewis of Consumer Affairs decided to check out consumer sentiment - the one thing in marketing that hasn’t been “endlessly measured”. In his article entitled, Consumers Fret about Credit Cards, Excess Poundage, ‘Free’ Money, Lewis lists the top ten page views on consumeraffairs.com from June 4th through July 4th. Topping the list is Chase Credit Cards -
Excerpt:
1. Chase Credit Cards Chase has jacked up its monthly minimum payments for tens of thousands of its better customers. Many say they won’t be able to make the new, higher payments and will soon fall behind, at which point one might expect Chase to raise their interest rate, making the monthly hit even higher. Number of complaints on this topic during the month: 431.
That’s 431 complaints in one month! The second round of 850,000 change in terms notices were not received until the last half of June. With any luck at all these complaints and the activism of consumers on this issue thus far is the tip of the iceberg.
I have been reading hundreds of comments all over the internet regarding this latest change in terms and the anguish it is causing beleaguered Chase cardholders. Over and over again I see the vow I made last January repeated by others. Like me, they vow never have another Chase account of any kind - not a credit card, mortgage, car loan, checking or savings account, CD - NOTHING WITH CHASE EVER AGAIN!!!
Some people are pledging to spend time each day emailing, writing letters, blogging, contacting their senators, representatives, state attorney generals, filing complaints with the FTC and OCC, etc….doing everything they can to spread the word about Chase to everyone with whom they have contact.
I am trying to do my part to make sure this story does not die. As a bed & breakfast owner, I host guests from all over the country. Often during breakfast, the subject of the economy comes up and quite often, I am able to tell my Chase story during the course of the discussion. In the past week alone, I have hosted guests from Laurel, MD; Poway, CA; Vancouver, WA; Manassas and Ruther Glen, VA; Scotch Plains, NJ; Medina and North Canton, OH; Greensburg, Mars, Claysville and Wallaceton, PA - and a good many of them heard about Chase’s despicable actions.
Chase may think that the damage to their business, caused by their unilateral change in terms, will involve only the 1 1/2% of the customers directly affected. What’s 1 1/2 percent? No big deal, right?
We have the power to make it a big deal. We need to rid ourselves of any connection to Chase as soon as possible and never do business with them and never put another penny in their coffers ever again, no matter what. We need to tell as many people as possible about Chase’s shameful treatment of their best customers. Presented as a cautionary tale because we want them to avoid falling prey to Chase’s predatory practices, we are doing an enormous favor for everyone we warn. Chase has proven they cannot be trusted to keep their word and it is important that as many people as possible know this, and that they know it as soon as possible.
I believe that Chase has chosen the wrong group to pick on and it is up to us to make Chase regret their actions against us. In my case Chase’s offer was absolutely the best interest rate my husband and I could obtain at the time for medical and business expenses for which we were going to have to borrow. Choosing the best fixed rate was a smart and the best decision under the circumstances - especially since during the prior ten or twelve years Chase had always done what they said they would do.
What Chase didn’t count on was the number of consumers who were savvy enough to accept their heavily and aggressively marketed “low fixed interest for the life of the loan” offers were also customers who could not be suckered into continuing to use the card for other purchases or be late with or miss payments. We didn’t fit Chase’s “ideal customer mold”, i.e., in due time such a customer was expected to be late, miss a payment, go over their credit limit or continue to make charges on the account so that Chase could impose outrageous fees, penalties and interest on these loans.
When that didn’t happen in sufficient numbers, Chase resorted to Plan B - blindsiding us by jacking up monthly payment requirements by 250% FOR NO REASON OTHER THAN THAT THEY CAN! And for the first time, Chase did what no other credit card company had done to this point….they provided NO OPT OUT OPTION.
Thus, loans marketed as a way to ease financial burdens has instead created financial nightmares for hundreds of thousands of honest, hardworking, bill-paying, TARP-providing Chase customers. Customers who Chase is now portraying as laggards and deadbeats who are not making progress on loans….implying that we deserve what we are getting, instead of the truth which is Chase is doing all it can to wring every last cent out of consumers before the new regulations kick in.
Isn’t it funny that the credit card companies which lobbied for a 10 month delay for the effective date of the new regulations pleading they needed time to gear up for them, were able to turn on a dime to inflict new punishment on the very consumers the new regulations are designed to protect?
If 1,250,000 current responsible Chase customers pledge never to do business with Chase ever again; and some of their family members, friends and acquaintances can be influenced to do the same, who knows how great the ripple effect will be?
Don’t give up….Keep fighting…..Chase is committing business suicide….Let’s help them along by spreading the word…..Share your story here, there and everywhere!!
















